Your leads will not provide you with their contact information if you don't provide them something of value. We will discuss how to determine the type of content to provide them in exchange for contact information — info that is best suited for your industry and your leads. What they want and what they don't. What contact info do you really need? The importance of a solid privacy policy. How to create the contact they want. Most importantly: How to create a viable strategy. Creating the most powerful message. Measurable Results.