Supply chain management is being reshaped by the next generation of strategic sourcing personnel. By 2025, Millennials will represent 75% of the workforce and represent a majority of management positions. Today’s tech-savvy procurement professionals are also bringing with them a B2C shopping experience into the B2B world, and as a result, purchasing decisions are being made further upstream, before they ever see our people or hear our value proposition. So that begs a few questions: How are you going to reach this new ‘millennial’ shopper? And, how are you going to capture their attention to sell your value?